PHILIPS BHS100 Hair Straightener  (White)

Style with less heat damage* with ThermoShield technology ThermoShield technology 50% faster straightening 2x ionic care for shiny hair Argan-oil-infused plates ThermoShield technology for less heat damage ThermoShield technology for less heat damage ThermoShield technology lets you style with less heat damage. Its' sensor regulates the temperature so that from root to end, your hair gets the ultimate even styling it deserves. 50% faster straightening** 50% faster straightening** Smooth plates help the straightener glide smoothly through the hair, so you can spend less time styling and more time enjoying the same great result. 2 x ionic care*** for frizz-free-shiny hair 2 x ionic care*** for frizz-free-shiny hair This powerful ionic system intensifies your hair's shine with 2x the ionic care per styling session. Charging you hair with millions of negative ions per cubic centimeter eliminates static, conditions your hair and smoothens its cuticles. So you can enjoy frizz-free hair with vibrant shine.